For ambitious landscapers, one of their primary goals is hopefully to build their business to be more profitable and potentially reach the point where they can consider expanding, either to take on more work within their current location or open up in another town or city. One hurdle that might stand in their way, however, is that whilst they have a huge knowledge and expertise of landscaping, they may not be as sure how to grow their business.
That is nothing to apologise for, as there are millions of businesses that have owners who are unable to take those businesses to another level as they struggle to discover how that can be achieved. Whilst we cannot outline an entire business plan for them, or specifically for any landscapers reading this, we can give you some tips that can help you start that journey towards expanding your landscaping business.
Give Sales Your Primary Focus
When increasing sales gets mentioned the automatic assumption by most is it means getting more clients. Naturally, part of it is, but that should not be the only avenue you go down. Perhaps if we amend it to ‘sales revenue’ it might become clearer that you can do so without adding clients.
Think about any additional services you offer clients. The obvious one is garden maintenance and repair services. Are you actively promoting these, or simply mentioning them in passing? How about calling all your previous clients and offering them a discount to sign up for maintenance? There are so many possibilities, so get thinking about how else you could increase your revenue.
Instigate A Digital Marketing Strategy
The internet is here to stay, and any business that has not taken advantage of it is missing out, especially if it has plans to expand. Having a digital marketing campaign specifically a search engine optimisation (SEO) campaign created by an experienced SEO consultant, allows you to target, reach out to, and connect with many of the local population who are your potential next clients. Some might not even know you exist, but they will with an effective digital marketing campaign set up. If you do not know how then hire a digital marketing agency.